Thoughts – Expert Commentary & Brand Insights

Home Thoughts

Featured

Branding

Heritage brands

Branding

Brands are ideas

Brand identity

When is the right time to rebrand?

Brand purpose

How to Align Brand and Culture to Build a Prosperous Workplace

Branding

Glossier: the tale of a fast-growth brand that went south

A lady with a Boots canvas bang slung on her back

Brand

Rebranding an iconic company: Boots

Co-branding

The Gucci Balenciaga debate

Brand strategy

Branding lessons for the discount retailers

Branding

The Immersive Makers: Episode 3 – Baylen Leonard, Broadcaster, DJ and Festival Creator

Brand

Sector Perspectives: Healthcare

Brand strategy

Why insurance companies love furry faces

Brand strategy

How to master the art of global portfolio management

Brand

The power of branding to make the ugly beautiful

Brand strategy

Sector Perspectives: Insurance

Technology

Hi-fi, lo-fi, AI: an unexpected contrast in modern branding