Tapping into the Potential for Immersive Brands | Coley Porter Bell
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Branding in an era of complexity and change

Harness the power of Unordinary Ideas

The world of brands and business has never been more challenging. Whether it be increasing competition, cultural and societal change, ever increasing consumer expectations, or technology driving a more immersive but fragmented experience – complexity abounds and growth is hard won.

We believe that to succeed in this increasingly competitive and challenging world, brands need to harness the power of Unordinary Ideas.

Experience Unordinary Ideas
2 Post office employees wearing red jumpers on a red background

Our design philosophy, Immersive Branding

The world of brands and business has never been more challenging. Whether it be increasing competition, cultural and societal change, ever increasing consumer expectations, or technology driving a more immersive but fragmented experience – complexity abounds and growth is hard won.

We believe that to succeed in this increasingly competitive and challenging world, brands need to harness the power of Unordinary Ideas.

The immersive landscape at a glance

WEARABLES

500m

wearable devices will be purchased every year to monitor our health.

SMART SPEAKERS

200m

smart speakers inside America’s homes.

GROWTH

70%

of enterprises will be experimenting with immersive technologies by 2022.

SPEED

5G

100x faster than 4G, fifth generation cellular networks open up unprecedented potential for people and brands.

SENSORY

100%

100% increase in memorability and loyalty when a brand engages 3 senses v 1.

PURPOSE

3x

Growing 3X faster than competition. The “Stengel 50” of purpose-driven companies experienced 10 years of pace-setting growth.

MOTIVATING

30k

30k new products launched every year – is your innovation appealing enough / good enough to succeed?

More case studies

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