![](https://www.coleyporterbell.com/wp-content/uploads/2024/07/Jammie_Dodger_Cover_Image-873x491.jpg)
!['Lonza Pharma & Biotech' displayed on a background of a snowy mountain range](https://www.coleyporterbell.com/wp-content/uploads/2021/09/001_-1.jpeg)
How we helped Lonza harness their passion for the future
Founded in 1897, pharma company Lonza were losing ground to increasing competition. Through a fresh, streamlined brand identity, and a reconnection with the very human purpose at their heart, we helped position them as the passionate innovators they always were, and inspired employees around the world to rally behind a shared vision for the future.
![The Lonza website displayed on a tablet on top of a green background](https://www.coleyporterbell.com/wp-content/uploads/2021/09/004_LONZA_IPAD_V2_2880x1620px_-1-1320x743.jpg)
![Someone viewing the Lonza website on an iPad mini](https://www.coleyporterbell.com/wp-content/uploads/2021/09/LONZA_IPAD_2880x1620px_-1-873x491.jpg)
![](https://www.coleyporterbell.com/wp-content/uploads/2021/09/Lonza_Social_01-427x491.jpg)
![](https://www.coleyporterbell.com/wp-content/uploads/2021/09/Lonza_Card_01-427x491.jpg)
!['the next idea...' placed in a pink to orange gradient background](https://www.coleyporterbell.com/wp-content/uploads/2021/09/LONZA_STATEMENT_2880x1620px_-1-873x491.jpg)
![Lonza - a billboard stating 'the next solution... We'll find it together.' with a set of stairs and escalators in the foreground.](https://www.coleyporterbell.com/wp-content/uploads/2021/09/Lonza_Billboard_2880x1620px-1-1320x743.jpg)
![](https://www.coleyporterbell.com/wp-content/uploads/2021/09/Lonza_Spread_01-873x491.jpg)
![Lonza - A tweet saying 'In 2016 #LonzaPB' supplied 191 large molecule clinical programs and 63 small molecule clinical programs, read more: link' with an image below stating the same content but in graphic form.](https://www.coleyporterbell.com/wp-content/uploads/2021/09/007_LONZA_DATAPOST_2880x1620px_-1-427x235.jpg)
![Lonza - business document containing lots of writing and line charts.](https://www.coleyporterbell.com/wp-content/uploads/2021/09/006_LONZA_ANNUALREPORT_2880x1620px_-1-427x235.jpg)
![Lonza - A showing at a conference](https://www.coleyporterbell.com/wp-content/uploads/2021/09/Lonza_TradeStand_2880x1620px-1-1320x743.jpg)
![Lonza - Slideshow slides displayed on a dark grey background. These just contain titles like 'the next goal...', 'the next insight...' etc.](https://www.coleyporterbell.com/wp-content/uploads/2021/09/010_LONZA_BUSINESSCARD_2880x1620px_-1-1320x743.jpg)
![Lonza - business documents containing a donut chart and a line chart. This document contains a lot of writing and looks like it's formatting like a research document](https://www.coleyporterbell.com/wp-content/uploads/2021/09/011_Lonza_Pages_2880x1620px-1-873x491.jpeg)
![](https://www.coleyporterbell.com/wp-content/uploads/2021/09/Lonza_Notepad_01-427x491.jpg)
![Lonza - a brochure with an elderly lady with the words 'what if' written on one page and the words 'living to 100 becomes normal' on the other.](https://www.coleyporterbell.com/wp-content/uploads/2021/09/012_LONZA_BROCHURE_2880x1620px_-1-1320x743.jpg)