The people behind the Unordinary Ideas.

Vicky Bullen, CEO of Coley Porter Bell, has been a driving force in the branding industry for over 30 years, leading the agency since 2005. She thrives on the diversity of work at CPB, overseeing projects that span global to local and enterprise to FMCG. Vicky has been integral in guiding iconic brands like LEGO, Boots, and Tesco through evolving markets, developing successful brands to foster reputation and growth. In recent years she has overseen the transformation of the agency through leveraging AI and WPP’s Open platform as a critical tool. She believes we should be delivering Unordinary Ideas that are relevant and sticky for people, as well as identity systems designed for agentic choice. She is a proud member of WACL and a fellow of The Marketing Society.

As Executive Creative Director at Coley Porter Bell, James Ramsden leads the creative vision across our UK and US studios, with experience spanning start-ups to global agencies. He co-created the “Unordinary Idea” and “Immersive Branding” philosophies, shaping how the studio delivers distinctive, future-facing brand experiences. James focuses on helping brands achieve strategic creative growth, navigating complexity through innovative solutions such as connected packaging. With extensive experience across multiple industries James brings brand transformation expertise from LEGO, Post Office, F1, Lloyds Banking Group, TESCO and Martin Guitar.

John Clark, Head of Strategy at Coley Porter Bell, brings experience from a 30-year career in communications, integrated, and branding agencies to his role. He leads our strategy team, offering broad and insightful perspectives on defining, creating, and communicating brands for global and local clients. John champions our “Unordinary Idea” capabilities, unlocking the full potential of brands across diverse categories and audiences. His extensive client work includes developing brand strategies for leading B2B and B2C brands such as Boots, LEGO, Tesco, Halliburton, Pearson, and Merck.

As President of Coley Porter Bell, Jenn Szekely leads our US business out of New York, bringing over 20 years of B2C and B2B branding and marketing leadership. Her expertise spans diverse industries including retail, healthcare, technology, FMCG and hospitality. She has held previous leadership roles at FutureBrand and Siegel+Gale. Jenn excels in driving growth for clients through the power of brand, leading engagements that span from M&A, new brand and product development to refreshing heritage American and Global brands. Her impressive client portfolio includes The Alice L. Walton Foundation, Martin Guitar, Merck, Target, Pearson, LVMH, Meta, Netjets, Keller Williams, Pernod Ricard, Nationwide, Halliburton and Microsoft.

As Head of Client Services at Coley Porter Bell, Clara brings 20 years of industry experience, spanning both agency and client-side leadership. She excels in managing large-scale, complex global branding projects with multi-disciplinary teams, notably spearheading the world’s largest supermarket re-brand for Tesco. Her expertise in client relationship management and brand implementation spans industry leaders such as Kraft, Pernod Ricard, Primark, Vodafone, Cargill and Nationwide USA. Clara has led the AI workflow transformation for our client service team helping us to be more efficient and effective in our day-to-day management of projects.

Dean Field, Creative Director at Coley Porter Bell, brings over 25 years of experience in developing acclaimed brand identities, rooted in strong creative strategy. Since joining in 2015, he has directed significant global brand transformation projects, including Amex’s new brand guidelines across 160 markets and 14 languages. Dean consistently delivers impactful creative solutions and expertise in digital brand management for a diverse client roster including Boots, Post Office, Vodafone, F1, Amex and pharmaceutical industry leaders such as Merck and Lonza.

As Strategy Partner at Coley Porter Bell, Michela Graci brings 20 years of experience in strategic brand and marketing consulting. She seamlessly navigates consumer and corporate brands, with expertise spanning FMCG, Retail, Technology, Non-profit and Consumer Healthcare. Michela leads strategic projects, applying human insights to brand strategy, portfolio architecture, pack design, and brand innovation. She is also a naming specialist and has lead programs for Valeo Foods, Tesco and Essity. Her extensive client portfolio includes global brands such as Tesco, The Coca-Cola Company Alice L. Walton Foundation and Pernod Ricard.

Sam Stone joined Coley Porter Bell as Creative Director in 2016, bringing over 25 years of distinguished experience in brand design and creative leadership from leading agencies. She offers a strategic and holistic approach to business and brand challenges, fluently crossing design disciplines and delivering creative that is fit for the future. Sam has led numerous major packaging, retail, and identity projects, and believes that exceptional branding requires clear insight and extraordinary creative execution. Her client portfolio features well-known names such as Marks and Spencer, Tesco, Sharwoods, Muller, Pernod Ricard and McLaren.

Rob Allen, Strategy Partner at Coley Porter Bell, has 30 years of diverse marketing experience across brand management, innovation, market research, and brand consulting. More recently he has led the AI workflow transformation for our strategy team and has been instrumental in developing our “Unordinary Idea” measurement tool. Rob possesses specialized expertise in corporate brands, especially in the telecom and financial services sectors, shaping brand architecture, naming, positioning and segmentation challenges for a roster of international clients. His extensive client work includes delivering strategic solutions for companies such as Nationwide US, Lenovo, Moderna and Halliburton.

Matt Goodchild, Associate Creative Director at Coley Porter Bell, has over 25 years of extensive experience in strategic branding and FMCG design. Since joining in 2011, he has consistently delivered award-winning packaging and retail solutions for global retailers and consumer product companies. Matt believes in combining strong strategy with creative design to simplify complexity, ensure shelf standout, and maintain brand consistency. His client portfolio includes FMCG leaders such as Tesco, The Coca-Cola Company, Premier Foods, and Jordans.