Vicky Bullen
CEO
Vicky Bullen, CEO of Coley Porter Bell, has been a driving force in the branding industry for over 30 years, leading the agency since 2005. She thrives on the diversity of work at CPB, overseeing projects that span global to local and enterprise to FMCG. Vicky has been integral in guiding iconic brands like LEGO, Boots, and Tesco through evolving markets, developing successful brands to foster reputation and growth. In recent years she has overseen the transformation of the agency through leveraging AI and WPP’s Open platform as a critical tool. She believes we should be delivering Unordinary Ideas that are relevant and sticky for people, as well as identity systems designed for agentic choice. She is a proud member of WACL and a fellow of The Marketing Society.