Seduce the Subconscious and Convince the Conscious

Coley Porter Bell is a brand design agency using learnings from neuroscience to create extraordinarily intuitive, beautiful and effective brands, packaging, experiences and communications.

About Coley Porter Bell

As an Ogilvy & Mather and WPP brand design agency with 35 years of proven success under our belt, Coley Porter Bell has pedigree. And we’re told that our combination of creative spark, strategic approach, results focus and global reach make for enduring relationships and work that delivers success.

You’ll know many of our clients, Pernod Ricard, The Co-operative, Unilever and Coutts to name a few. Through our unique Visual Planning process, we’ve helped them achieve great things. We put results first, and it works as most of our clients have been with us for more than 5 years (with a few having been with us for over 15 years).


Why choose us?

Do you put your faith in stand-out creativity
…or sink your budget in proven theory?

What feels right…
…or what you can safely present to the board.

Why choose? Have both.
Seduce the subconscious. Convince the conscious.

Beautiful design and innovative strategy…
…from a branding agency that engages both parts of the brain to deliver measurably brilliant results.

How it works…

Applying neuroscience in design

Applying neuroscience in design

System 1 is an instinctive, rapid-response part of our brain. System 2 is the reflective and logical part of our brain.

Visual Planning™

Visual Planning™

Visual Planning™ is our proprietary approach to design and branding that 'bakes in' System 1 and System 2 cues right from the start.

  • WORK

How can we help you?

Case studies

Want to know how Azera dominated 49% of the microground coffee market in just 2 months? The reason Beefeater’s sales soared by 335% in a year? Or how chemical giant DSM was transformed into a life sciences and materials company, boosting brand value by 550%? Browse our case study library and find out.


Design & branding services

From applied neuroscience to results-focused creativity, through genuinely friendly and supportive service, we strive to make your brand mean more, look better and work harder. Here’s how:


"Working with CPB has been a joy. The identity they have developed for us is exactly what we wanted:  Vibrant, contemporary; absolutely reflecting the ethos of our organisation. Equally of note is the fact that we enjoyed the process so much. We found the Visual Planning approach to be immensely collaborative and very sensitive to nuances in values and positioning.  I could not recommend it highly enough."

Sarah Newman, Director, Account Planning Group

"Coley Porter Bell continue to impress & inspire me. They create design that really hits the spot - on brand, truly engaging and most importantly it works."

Michael Inpong, Global Chief Marketing Officer for Müller Group

"Coley Porter Bell have worked with Unilever for 10 years on Comfort. In that time they have been committed strategic and creative partners. Their strength lies in their in depth knowledge of our brand, their ability to challenge and add value to our thinking, and their strong creative offer in developing identity and packaging solutions that bring the brand to life."

Yves Geisenberger, Global VP Fabric Conditioners, Unilever

"I've been very impressed with the Visual Planning process we have recently completed with Coley Porter Bell. The process and the results have really inspired my team and our agencies. It was exciting to see brand propositions come to life in a way that words and charts hadn't achieved.  I've enjoyed working with the CPB team who always challenge us when we need to be challenged, and inspire us with their approach."

Jemma Whiten, Global Marketing Director, Unilever

"Sales up year-on-year for our M Savers range. Cannibalisation and deflationary impact lower than predicted. Rip roaring success! Well done."

Belinda Youngs, Morrisons

"I have worked with CPB for over 10 years on a number of global re-packaging projects, NPD, and brand experience projects. I have always found the process to be stimulating and enjoyable. They deliver top quality, effective creativity, with a real understanding of strategy and of the practical needs of markets around the world. Many of their designs have stood the test of time and really had an impact on business results, contributing to the growth of our brands."

Sophie Gallois, Marketing Director, Pernod Ricard Espana

"Responsive and business minded with an ability to mix creativity, future trends with business and strategy needs. CPB are great companions from concept development to finished mixes."

Hajar Alafifi Laadel, Global Category Strategy Director Laundry and Home Care, Unilever

"I'm really pleased with the designs and how differentiated they are from the core brand and still support the brand positioning."

Alex Stringer, KP Snacks

"Our breath-of-fresh-air positioning has really grabbed people internally and helped to build the important internal excitement we all hoped for. You’ve all been such an important part of how we have evolved. My thanks for the quality input, process, creativity and approach you armed us with – to help us build a brand we are proud of and can march behind."

Deborah Mudway, Marketing Director, Liberis

"It has been an amazing journey! The transformation in our stores is stunning and totally unrecognisable from its previous form. Thank you from my heart, for the energy, creativity, inspiration, support and drive you have continued to provide throughout our project."

Marjorie Murphy, The Co-operative

Come and be social

This week, our Managing Partner, Alex Ririe joined a panel discussion at the #LWF18, along side Joe Fattorini, Andy Maslen, Richard Siddle and..

3 likes, 0 comments11 hours ago

This week two of our designers Khrissie and Kate are auctioning off original pieces of design to raise money for Many Ogilvy Hands & our charity..

9 likes, 0 comments2 days ago

Heading to the London Wine Fair today? Join our very own Alex Ririe at 3.30pm today at the #InnovationZone where she’ll be discussing using psychology..

7 likes, 0 comments2 days ago

Helen Westropp and John Clark comment on why private banks need more than a lick of paint, in this interesting article by Yuri Bender for the..

2 likes, 0 comments2 weeks ago

This week, our Managing Partner, @alexririe joined a panel discussion at the #LWF18, along side @joefattorini,…
about 12 hours ago

Contact us

We love challenges. So if you need help refining or redefining a brand, creating an identity for a company or service, launching a product or perfecting packaging, let’s talk it through.

Our home is central London. Though as part of WPP and in turn Ogilvy & Mather, we belong to a global network of 120 offices for local insight and expertise, wherever your project leads.

Whether you’re a new brand or an established multinational, you’ll find a warm welcome. What’s more, we know a thing or two about tea, coffee and biscuits…


Sea Containers
18 Upper Ground
London SE1 9RQ

+44 (0)203193 2600