Brand Strategy and Identity for Halliburton Labs | Coley Porter Bell

Halliburton Labs,
The future of energy. Faster.™

Brand Strategy

Brand Identity

Verbal Identity

Brand Guidelines

Full speed towards the future

Halliburton has been an integral part of the energy sector since its founding in 1919. With the launch of its new energy accelerator Halliburton Labs, the brand needed to better project clarity and authenticity as a service provider in traditional energy, along with bright opportunities for the future.

Coley Porter Bell has created a brand for Halliburton Labs that is modern, creative, and distinctive. The new brand expresses our commitment to the future of energy and better positions us as a leading player to advance affordable, reliable, and sustainable technology solutions.

Dale Winger, Halliburton Labs