Are brands alienating the wealthiest generation in history?
Today’s 60+ consumers are healthier, wealthier and more ambitious than ever before, yet much of marketing still relies on outdated stereotypes.
With Baby Boomers controlling the majority of wealth and Gen X next in line for one of the largest wealth transfers in history, brands overlooking older audiences risk missing a major growth opportunity.
From Prada and Nike to hospitality innovators, the smartest brands are shifting away from “anti-aging” messaging and instead celebrating vitality, reinvention and experience.
Read the full article here on WARC by Jenn Szekely, Coley Porter Bell, US President:
