Brand Strategy and Packaging Design for Tropico | Coley Porter Bell

Tropico: Refreshing an icon to win a new generation of consumers

Packaging Design

Brand Strategy

Brand Guidelines

From iconic to captivating

Tropico’s rich history and brand iconic assets have been serving the brand well for over 40 years with its established consumer base in France.

However, to stand out in the modern juice drinks category and support the business ambition to grow by challenging market leading brands, Tropico needed to gain traction with Gen Z consumers.