Jammie Dodgers - Coley Porter Bell

Jammie Dodgers: Relaunching a national sweetheart

Brand Strategy

Packaging Design

Drawing from a proud history

Jammie Dodgers’ reputation as a much-loved British biscuit-tin staple precedes itself.

With over six decades of shelf presence and lots of product variants in the mix, the No.1 jam filled biscuit in the UK needed to regain visual coherence to stretch into the future whilst building on its glorious past.