Reinventing the
category leader

Brand Strategy

Brand Architecture

Brand Identity

Brand Guidelines

Capturing Nephila’s unique spirit

Though Nephila was the largest catastrophe re-insurance investment manager and had effectively established the category, newer players had entered the market and the brand was starting to look tired in comparison. Our solution bottled the essence of the organization – constantly looking for new angles on established approaches – and used it to drive a distinctive new identity and simplified architecture.