Leveling the field for aging
The SCAN Foundation’s (TSF) mission to ignite bold and equitable changes in how older adults age, both at home and in their communities required a brand identity that reflected its leadership in driving systemic change. Centered around the creative strategy of “Aging Reimagined,” this refresh brought clarity, cohesion, and vibrancy to TSF’s visual and verbal expression by embracing a dynamic visual system, bold storytelling, and inclusive design principles. By amplifying its values of equity, collaboration, and innovation to create better solutions for an aging population, TSF now has an identity that inspires trust, drives action, and strengthens its role as a pioneer in creating a level playing field to transform care and support for all our older years.
At the heart of the refreshed identity was the concept of Equity, a principle central to TSF’s mission. The logo became a powerful symbol of this idea, with its three rectangular blocks, each a different color, shape and size representing the diverse nature of the people we aim to help and reflecting TSF’s commitment to celebrating diversity and fostering collaboration. Each starts in a different position but are then leveled up to a place of equity with the help of The SCAN Foundation.
