Cargill Brand Revitalization

Cargill: Awakening a sleeping giant.

Brand Strategy

Brand Identity

Brand Guidelines

Cargill brand revitalization – simplicity in the face
of complexity.

Managing a global brand across a vast, diverse organisation like Cargill presents unique challenges. This brand refresh, centred around a revitalised visual identity and a more consistent brand experience, helped Cargill unify its multiple entities, amplify its core values, and step forward confidently into its future.