Branding for Nephila: Capturing a unique spirit.
Though Nephila was the largest catastrophe re-insurance investment manager and had effectively established the category, newer players had entered the market and the brand was starting to look tired in comparison. Our solution bottled the essence of the organization – constantly looking for new angles on established approaches – and used it to drive a distinctive new identity and simplified architecture.
The largest catastrophe insurance-linked securities manager
in the world.
The Change
Nephila is the oldest and largest investment manager specializing in catastrophe reinsurance risk, having effectively created the market. The brand had outgrown its humble beginnings and was beginning to look old fashioned in an increasingly competitive environment.
The Opportunity
Using our propriety Visual Planning approach, we created a new strategy and brand positioning with a future proofed brand architecture model. These inspired the visual identity which is based on the core idea of ‘a fresh perspective’, reflecting how Nephila constantly look at things from new angles and try things that haven’t been done before. We created a new website that uses dynamic gliding pages to project changing perspectives and short films based on some of the crises Nephila’s clients face, such as flood, storm and climate. We also applied the brand idea in creative ways to Nephila’s offices – in welcome areas, working spaces and signage. Brand guidelines are now in place to help maintain a consistent look and feel across all activities and geographies.
The Result
Since public launch in October, Nephila have received fantastic feedback, both internally and externally. The values that have made Nephila so successful are now embedded in a brand identity that truly represents the firm and what it stands for.
