![](https://www.coleyporterbell.com/wp-content/uploads/2024/07/Jammie_Dodger_Cover_Image-873x491.jpg)
![The words 'Driven by data' being displayed at what looks like a presentation at a large event.](https://www.coleyporterbell.com/wp-content/uploads/2021/10/001_IAG_EVENT_2880x1620px_-1.jpg)
How we turned a complex business idea into a showstopping brand
When the International Airlines Group wanted to capitalize on their loyalty program expertise, they needed help creating an engaging customer-facing brand. We designed an impactful identity system inspired by the cool clarity and precision of tech, and the beautifully simple solutions offered by the company’s data-driven approach.
![IAG - App icon displayed on the main app launcher on a smartphone.](https://www.coleyporterbell.com/wp-content/uploads/2021/10/IAG_APP_LONG_2880x1620px_-1-873x491.jpg)
![IAG - Logo displayed on a smart watch](https://www.coleyporterbell.com/wp-content/uploads/2021/10/004_IAG_APPLEWATCH_1300x1494px_-1-427x491.jpg)
![IAG - the word 'driven by data' displayed on a grey and light blue striped background.](https://www.coleyporterbell.com/wp-content/uploads/2021/10/005_IAG_COPY_1300x1494px_-1-1-427x491.jpg)
![IAG - a poster displayed on a white wall in what looks like an office with some marketing on it.](https://www.coleyporterbell.com/wp-content/uploads/2021/10/008_IAG_POSTER_2880x1620px_-1-1320x743.jpg)
![IAG - 3 smartphones displaying different aspects of IAG's branding. One contains there LinkedIn account with an employement post highlighted. One is there websites home page and the final is what looks like a splash-screen for a mobile app.](https://www.coleyporterbell.com/wp-content/uploads/2021/10/IAG_IPHONE_2880x1620px_-1-650x366.jpg)
![The word data repeated 5 times and the word results](https://www.coleyporterbell.com/wp-content/uploads/2021/10/IAG_COPY_V2_1300x1494px_-1-650x747.jpg)
![Tablets laid out on a black background with an assortment of tables, charts and powerpoint slides on them](https://www.coleyporterbell.com/wp-content/uploads/2021/10/011_IAG_IPAD_2880x1620px_-1-1320x743.jpg)