Simple is beautiful for the IAG loyalty program

Brand Strategy

Brand Identity

Verbal Identity

The words 'Driven by data' being displayed at what looks like a presentation at a large event.

How we turned a complex business idea into a showstopping brand

When the International Airlines Group wanted to capitalize on their loyalty program expertise, they needed help creating an engaging customer-facing brand. We designed an impactful identity system inspired by the cool clarity and precision of tech, and the beautifully simple solutions offered by the company’s data-driven approach.

IAG - App icon displayed on the main app launcher on a smartphone.
IAG - Logo displayed on a smart watch
IAG - the word 'driven by data' displayed on a grey and light blue striped background.
IAG - Advert displayed on a light blue background. The advert is captioned with the word 'bigger thinking'
IAG - IAG's desktop website displayed on an iMac.
IAG - 3 smartphones displaying different aspects of IAG's branding. One contains there LinkedIn account with an employement post highlighted. One is there websites home page and the final is what looks like a splash-screen for a mobile app.
The word data repeated 5 times and the word results