Thoughts – Expert Commentary & Brand Insights

Home Thoughts

Featured

Branding

Heritage brands

Branding

Brands are ideas

Brand identity

When is the right time to rebrand?

Brand purpose

How to Align Brand and Culture to Build a Prosperous Workplace

Branding

Glossier: the tale of a fast-growth brand that went south

A lady with a Boots canvas bang slung on her back

Brand

Rebranding an iconic company: Boots

Co-branding

The Gucci Balenciaga debate

CPG

The Untruths of Sustainable Packaging

Culture

Things we like #9: Taste of London

Branding

The big health switch: Why should brands lean into a proactive and holistic approach to health?

Brand refresh

Is your brand a zombie? Here’s how to bring it back to life

Culture

Things we like #8: Wildlife Photographer of the Year

Culture

Getting to know… Julie Petard, Client Services Director

Brand identity

Doggone! Befuddlement in aisle 4

Branding

Taking Action in a Polycrisis