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Branding

Heritage brands

Branding

Brands are ideas

Brand identity

When is the right time to rebrand?

Brand purpose

How to Align Brand and Culture to Build a Prosperous Workplace

Branding

Glossier: the tale of a fast-growth brand that went south

A lady with a Boots canvas bang slung on her back

Brand

Rebranding an iconic company: Boots

Co-branding

The Gucci Balenciaga debate

Brand building

The Immersive Makers: Episode 1 – Sarah McCartney, Perfumer

Immersive
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Things we like #10: Matthew Bourne’s Romeo and Juliet

Brand strategy

What brands need to know about dupe culture

Graphic design
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How Muhammad Ali Changed Magazine Covers Forever

Branding

Why companies need to think urban in their future branding

Branding

Increasing the staying power of heritage brands

Culture

A day in the life of… James Ramsden, ECD

Brand update

Walking the tightrope of rebranding