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Mr Kipling & Roald Dahl
Mr Kipling needed to combat the category’s annual summer drop in sales.
Jordans Grin-Ola
Jordans needed to launch a tasty, healthy cereal that kids love and mums know will be good for them.
In order to beat the discount supermarkets in produce, Tesco needed an own brand strategy that played to its strengths
Mr Kipling
Mr Kipling was coming under increasing pressure from own-brand ranges.
FremantleMedia wanted to reinvent reality TV for a millennial audience.
Campo Viejo
The world of everyday wines is extremely competitive, Campo Viejo need to stay relevant all the time.
Lonza Pharma & Biotech needed to become more customer-focused.
The Royal Air Force celebrated its centenary and asked us to develop a visual identity for it.
When Müller first came to us in 2012, they were losing customers. Research showed their packaging was turning people off.
Optegra had grown through acquisition. They needed a unifying brand.
Ryvita was thought of as a diet food. It was time to change perceptions.
Museum of London
Visitor numbers had been falling for years and the Museum of London needed a new direction.
Nescafé Azera
Nescafé needed to respond quickly when competitors launched an instant ‘micro-ground’ category.
A century old, the Sharwood's brand needed to engage a new generation of young, image-conscious consumers.
Kotex sales were declining and they needed to try something different. How about actually talking to women?
Dylon colour dyes had been around for 60 years, but the brand was now in steep decline.
DSM was moving away from traditional chemicals. They needed to transform their brand.
Chivas Regal The Icon
Chivas Regal wanted to create a new flagship product to appeal to HNWIs.
Slaughter and May
Slaughter and May needed to do a better job of projecting their distinctive brand.
Perrier-Jouët needed to rediscover their distinctive house style.
Unilever needed to unify the brand’s positioning and identity everywhere.
Cadbury Heroes
Cadbury had identified an opportunity and wanted to seize it with a new product and brand.
Tetra Pak
Tetra Pak’s success had its down side. Over time they’d become associated with something the world took for granted.
Coutts needed to evolve for a new global clientele.
Oxo’s design had lost its way. The brand had been diluted and didn’t stand out.
Chivas Regal
The Chivas Regal brand was inconsistent in international markets.
Morrisons M-Savers
Morrisons Value brand had become embarrassing, literally. Customers were ashamed to put it in their baskets.

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