Unilever DMC Brand Identity: Unleashing the power of digital innovation on a global scale.
In order to maintain their leadership in digital marketing and transformation, Unilever recognized the importance of staying ahead of the curve. To facilitate this transformative journey, Unilever launched ‘DMC’ and joined forces with Coley Porter Bell to bring life to this global initiative.
Unilever DMC: a global movement for digital transformation.
The Change
Unilever needed to stay ahead of the game and ensure their business remained leaders in the world of digital marketing and transformation. To support and guide them in their transformational journey, Unilever partnered with CPB to launch a global movement for digital transformation called DMC (Digital Marketing, Media and dCommerce). The objective of DMC is to engage employees and suppliers all over the world, and be a window to attract and recruit digital experts.
The Opportunity
Coley Porter Bell set about defining a brand identity that felt brave, curious and adaptable. The resulting brand identity was fluid and organic, representing the constantly changing world we live in. By creating an identity that is always in movement, Coley Porter Bell has ensured that the DMC brand always remains fresh, dynamic and relevant to the ever-changing world of digital innovation.
The Results
The new identity was launched in September 2022, supported by a number of marketing tools and assets, and has been well received across the Unilever organization. We continue to support Unilever DMC in rolling out and creating new assets for this new era of change.
