John Frieda - Coley Porter Bell

Bringing back the cultural relevance for John Frieda

Brand Guidelines

Brand Strategy

Helping John Frieda activate its brand purpose

John Frieda’s transformational products are globally renowned. However, a changing consumer base and new market entrants have resulted in lack of awareness and lost relevance. We created a new brand campaign and refreshed identity – with a global consumer insight at the heart – to bring back that ‘it’s for me’ feeling.