Written by: James Ramsden, Executive Creative Director
Our future is urban: around the world the trend is toward city living – seven in 10 people will live in cities by 2050. As a result, companies will have to increasingly think about branding within cityscapes. This can come in many forms – from the sponsorship of spaces and sporting environments to support infrastructure such as software to ease journeys and apps to share resources.
In this article, James Ramsden, Executive Creative Director, explains why urban will be the way companies need to think when creating their future branding.
Read the full article here to learn more.