Building dreams for LEGO that are powered by play

Brand Strategy

Brand Experience

Brand Guidelines

Brand Governance

Employee Engagement

How we helped LEGO inspire the world to learn through play

LEGO came to us with an ambitious new vision: to become a global force for learning-through-play. To champion the skills rarely taught in schools yet desperately needed to nurture the thinkers of tomorrow. We created a brand platform, brand experience principles, and an employee engagement and brand governance program to inspire people across the organization to make this ambition a reality.

3 Mobile websites displayed on a pink background, the screens display: 1. the 'Our idea' section, the 'Our fundamental belief' section and the 'Our promises' section