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Turning a great sustainability idea into a powerful brand
Our client’s idea to create juice from discarded fruit was powerful, but neither its name nor its identity had the impact the idea deserved. We dreamed big and defined a larger brand purpose, and created a name, brand story and punchy brand identity that opened up much broader horizons, including new distribution outlets, for the brand.
![4 different flavours of Flawsome juice served in a drink board which has 'Wonky fruit saved' printed on it.](https://www.coleyporterbell.com/wp-content/uploads/2021/09/001_Flawsome_Bottles_in_Woodstand_2880x1620px-1-1320x743.jpg)
![Flawsome - Apple and mango juice in focus whilst a pink and orange background is out of focus.](https://www.coleyporterbell.com/wp-content/uploads/2021/09/002_Flawsome_apple_mango_2880x1620px-873x491.jpeg)
![Flawsome - Apple and chokeberry juice bottle focusing on the ingredients list which contains only apples and chokeberries.](https://www.coleyporterbell.com/wp-content/uploads/2021/09/Flawsome_Bottle_BOP_Macro_2880x1620px-2-873x491.jpeg)
![3 Flawsome posters pasted on a yellow chipboard wall. The first poster shows sweet & sour apple juice with the caption 'From denied to delicious'. The second shows orange juice with the caption 'From wonky to wonderful'. The third poster shows apple and strawberry juice with the caption 'Save the rejected'](https://www.coleyporterbell.com/wp-content/uploads/2021/09/Flawsome_Poster_Hoarding_2880x1620px-1-1320x743.jpeg)
![](https://www.coleyporterbell.com/wp-content/uploads/2021/09/Flawsome_Basketball_01-427x491.jpg)
![](https://www.coleyporterbell.com/wp-content/uploads/2021/09/Flawsome_Basketball_02-427x491.jpg)
![](https://www.coleyporterbell.com/wp-content/uploads/2021/09/Flawsome_Stickers-873x491.jpg)