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Branding

As featured in The Drum: Cracker Barrel modernized with scant respect for the original (and beloved) branding

Branding

As featured in Raconteur: From on-trend to outdated: charting the decline and fall of Claire’s Accessories

Brand

As featured in Adweek: Cable Hangs in the Balance of Warner Bros. Discovery’s Split

Branding

As featured in Campaign: Will DeepSeek change the game in AI branding?

Branding

As featured in FMCG CEO: Simplify to amplify

Branding

The million-dollar question

Branding

The future of retail: Looking back to go forward

A lady with a Boots canvas bang slung on her back

Brand

Rebranding an iconic company: Boots

A lady working out looking at her smart watch and phone. The phone has earbuds coming out the charging port

Brand

Blurring the borders of Healthcare

Banking

Finance brands need purpose beyond profit

CPG

Delight on the doorstep

An assortment of icons forming a 3d cube

Banking

The changing face of finance