Over recent years, it’s become clear that sustainability is an increasing priority for consumers. Expectations have shifted from ‘do no harm’ to ‘must create positive impact’, brands are judged by their core everyday actions. If they don’t push to transform their business into a sustainable one, they, more than ever, risk their bottom line. For
Read moreAs businesses strive for brand success – they now know that it cannot be at the expense of the greater good. Sustainability is the subject keeping many CEOs up at night. Although there is no exact roadmap that will lead to the business nirvana of sustainable commerce, embracing sustainable thinking goes beyond environmentalism and CSR
Read moreThe iconic internet 1.0 marque will be phased out as Verizon sells its media assets to Apollo Global Management. If you were born anytime before the millenium, chances are you can still hear the screeching sound of an AOL dial-up connection booting on your desktop. But the iconic America Online brand, the gateway to the
Read moreBranding experts, including our own Jenn Szekley, and analysts review and discuss the Gucci Balenciaga debate, looking at the project unveiled with the Aria collection. MILAN — Arguably, never has a hacking job been as lauded as Gucci’s “incursion” into the Balenciaga brand. Creative director Alessandro Michele presented his Aria collection for Gucci on Thursday,
Read moreHere’s a short interview with our Creative Director who worked across the Boots rebrand, on how and why the end design was chosen.
Read moreCovid-19 has impacted how we look at health and subsequent changes in behaviour have opened up numerous opportunities for healthcare providers, FMCG and tech.
Read moreMore brands are turning to purpose these days to give their organisations direction and create a deeper connection with their clients – and wealth management is no exception.
Read moreIn a world changed by the Covid-19 pandemic, our mailboxes have become the new retail experience. And that provides numerous opportunities for brands to broaden their appeal.
Read moreOur Executive Creative Director looks at the Finance industry and what brands in this area need to move towards in order to capture the next generation.
Read moreThe argument has long been made for why brands must market their way through a downturn. Now they need to know where to place budget and how to ensure their strategy is fitting for the conditions.
Read moreWeek nine of lockdown and the nation is adapting to the restrictions and limitations currently affecting life in Britain.
Read moreWhilst some brand activities are more tactical, it’s good to see others being quick to show they really understand what consumers are needing right now.
Read moreToday, change is not just a constant but an ever-increasing normality, and the most successful brands are using it to their advantage.
Read moreOur CEO Vicky Bullen featured in The Drum magazine recently, talking about why neuroscience was at the root of why people disliked Snap’s latest logo update.
Read moreOur CEO Vicky Bullen talks to Utility Week about how brand will be all-important to the big six companies wishing to hold on to their market share in the digital-first world of automatic switching.
Read moreOriginally posted in The Drum, Joel Biswas talks about why PR is not the only problem Revolut have.
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