The profile of the traditional private banking customer has changed dramatically. Whether it’s increased competition from fin-tech start-ups, or the rise of crypto currency, traditional institutions steeped in heritage are no longer automatically on the wish lists of young entrepreneurs and agile investors. Not only do private banks need to engage a whole new set of millennial customers, they need to re-evaluate their traditional approach to brand strategy and design to capture the imagination of the next generation.

Our CEO, Vicky Bullen, talked to OnDesign Podcasts about the role of neuroscience within design, the importance of diversity to the creative industries, and the qualities that make great design leaders.

We are thrilled to announce that we won a silver Transform Award in the ‘Best Visual Identity In The Healthcare & Pharmaceuticals Sector’ category for our work on Lonza Pharma & Biotech!  It was an inspiring night spent celebrating some of the best design work from the past year.

We are thrilled to announce that we took home Bronze from the DBA Design Effectiveness Awards in the ‘Household Goods & Home Construction’ category for our design work on Unilever’s Comfort Summer Limited Edition!

Yesterday evening, Managing Partner Alex Ririe went back to wine school, speaking at the WSET’s (Wine & Spirit Education Trust) careers talk on the subject of getting into wine and spirits branding. Here, she shares a summary of the panel conversation, where she answered questions alongside fellow panellist, Caroline Forte, Associate Creative Director at Denomination.

It was announced in the press today that we have recently appointed Steve Irvine as our new Creative Director.

Steve has worked at multiple agencies during his career with the most recent being Dragon Rouge. He has worked on brands including Coca-Cola, PepsiCo and Danone’s Light and Free campaign, which became the most successful UK NPD launch in 2016, winning a bronze Pentaward and two Transform awards.

Colour has an impact on our subconscious brains in crucial ways that we are now beginning to understand. The challenge for brands is to use colour to communicate the right information to consumers across categories, cultural context and brand meaning. Our CEO, Vicky Bullen, and Planning Partner, Natalie Candy, discuss four learnings for employing colour to the best effect for brand design.

We recently held a Design Futures event, looking at ‘Life in Paradox’ – a showcase of how brands are responding to apparently paradoxical consumers through innovation, experience and design. James Ramsden, ECD, and John Clark, Planning Director discussed three paradoxes, and looked at how, through design and careful planning, brands are addressing these seemingly conflicting opportunities.

In the world of marketing conferences, Ogilvy Change’s Nudgestock is truly the Royal Variety Show; from aviation to Hygge, last Friday Folkestone had it all.

This time last year, we teamed up with the Joint Council for the Welfare of Immigrants (JCWI) to launch our campaign ‘I Am A Refugee’, during World Refugee Week 2016. Now, one year on, we’re taking a look at how successful the campaign has been.

Small talk in the office consists of two topics; the weather, and how tired we are. From sleeping badly to non-stop meetings, our brains never seem to get the break they need.

Branding, first and foremost, is about trust. Brands exist because humans find it easier to commit themselves to entities that they’re familiar with and that they trust will deliver. Brands are a shortcut to a quick decision. Few things are more stressful than having to make choices, so anything that can help us decide quicker earns a favoured place in our day to day life.