The profile of the traditional private banking customer has changed dramatically. Whether it’s increased competition from fin-tech start-ups, or the rise of crypto currency, traditional institutions steeped in heritage are no longer automatically on the wish lists of young entrepreneurs and agile investors. Not only do private banks need to engage a whole new set of millennial customers, they need to re-evaluate their traditional approach to brand strategy and design to capture the imagination of the next generation.Read more
We are thrilled to announce that we won a silver Transform Award in the ‘Best Visual Identity In The Healthcare & Pharmaceuticals Sector’ category for our work on Lonza Pharma & Biotech! It was an inspiring night spent celebrating some of the best design work from the past year.Read more
Yesterday evening, Managing Partner Alex Ririe went back to wine school, speaking at the WSET’s (Wine & Spirit Education Trust) careers talk on the subject of getting into wine and spirits branding. Here, she shares a summary of the panel conversation, where she answered questions alongside fellow panellist, Caroline Forte, Associate Creative Director at Denomination.Read more
It was announced in the press today that we have recently appointed Steve Irvine as our new Creative Director.
Steve has worked at multiple agencies during his career with the most recent being Dragon Rouge. He has worked on brands including Coca-Cola, PepsiCo and Danone’s Light and Free campaign, which became the most successful UK NPD launch in 2016, winning a bronze Pentaward and two Transform awards.Read more
Colour has an impact on our subconscious brains in crucial ways that we are now beginning to understand. The challenge for brands is to use colour to communicate the right information to consumers across categories, cultural context and brand meaning. Our CEO, Vicky Bullen, and Planning Partner, Natalie Candy, discuss four learnings for employing colour to the best effect for brand design.Read more
We recently held a Design Futures event, looking at ‘Life in Paradox’ – a showcase of how brands are responding to apparently paradoxical consumers through innovation, experience and design. James Ramsden, ECD, and John Clark, Planning Director discussed three paradoxes, and looked at how, through design and careful planning, brands are addressing these seemingly conflicting opportunities.Read more
Branding, first and foremost, is about trust. Brands exist because humans find it easier to commit themselves to entities that they’re familiar with and that they trust will deliver. Brands are a shortcut to a quick decision. Few things are more stressful than having to make choices, so anything that can help us decide quicker earns a favoured place in our day to day life.Read more