No longer just a label: the importance of sustainability to brands

Over recent years, it’s become clear that sustainability is an increasing priority for consumers. Expectations have shifted from ‘do no harm’ to ‘must create positive impact’, brands are judged by their core everyday actions. If they don’t push to transform their business into a sustainable one, they, more than ever, risk their bottom line. For

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Future of packaging: contain yourself

Supermarkets were finally tackling their plastic waste problem before Covid stymied progress. Are they – and, crucially, shoppers – ready yet to embrace reusable packaging again? Branding and packaging experts, including our Managing Partner, Jen Ives, weigh in on this question and what it means for brands.   Written by Chris Stokel-Walker. Our supermarkets have a lot to Read more

Branding And Brand Management In A Post-Digital World

A brand is more than its logo – that’s day one, lesson one for marketing or design students. But as the world of marketing and communications has forever changed because of technology, “more” encompasses a lot more today.  Branding and brand management have irrevocably evolved to be fit for purpose in our post-digital world. And Read more

How to make your brand’s packaging stand out in online stores

Packaging design requirements for online sales differ from what’s needed to make them stand out on supermarket shelves. The Grocer spoke to a range of brand experts, digital designers and packaging gurus, including our Managing Partner, Jen Ives to find out the most important elements of standing out on an online shelf. Here are their top Read more

Achieving brand consistency in an omnichannel world

If brands have learnt one thing from the COVID pandemic it is the importance of the digital landscape as not just a selling tool but as a platform to heighten the consumer relationship. In May 2019 36% of customer interactions were conducted through digital channels globally, by June 2020 that percentage had risen to 58%, Read more

Sustainable Thinking Applied: 10 Brands We Celebrate

As businesses strive for brand success – they now know that it cannot be at the expense of the greater good. Sustainability is the subject keeping many CEOs up at night. Although there is no exact roadmap that will lead to the business nirvana of sustainable commerce, embracing sustainable thinking goes beyond environmentalism and CSR

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What AOL got right and wrong

The iconic internet 1.0 marque will be phased out as Verizon sells its media assets to Apollo Global Management. If you were born anytime before the millenium, chances are you can still hear the screeching sound of an AOL dial-up connection booting on your desktop. But the iconic America Online brand, the gateway to the

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The Gucci Balenciaga debate

Branding experts, including our own Jenn Szekley, and analysts review and discuss the Gucci Balenciaga debate, looking at the project unveiled with the Aria collection.   MILAN — Arguably, never has a hacking job been as lauded as Gucci’s “incursion” into the Balenciaga brand. Creative director Alessandro Michele presented his Aria collection for Gucci on Read more

Pharma companies are coming out of the shadows

Corporate pharma brands are speaking directly to consumers as they gain prominence during the pandemic. Most people know what Viagra or Lipitor are, even if they’ve never taken them. But if you ask them who makes those drugs, much fewer will be able to answer Pfizer. Historically, pharma companies have distanced themselves from their portfolio Read more

National Apprentice Week

It is National Apprenticeship Week and to celebrate all of the wonderful apprentices we interviewed our very own Finance Apprentice Alex to find out what is it like working here at Coley Porter Bell. Name: Alexander Bull Role: Finance Apprentice   What does the role entail? I’m really fortunate to work in a small finance team for Read more

The million-dollar question

People’s approach to wellbeing has gone through subtle but significant shifts for some time, with the coronavirus pandemic creating a moment of salience that has accelerated much of that change. Behaviour has adapted as individuals’ attitudes to health have become broader – encompassing physical and mental health. In conjunction with this mindset of complete good Read more

The future of retail: Looking back to go forward

Why it matters Bricks and mortar retail has been devastated and e-commerce brings added competition, but brands employing analog techniques standout with fresh and more personal interactions. The shift to e-commerce makes it harder for brands to connect emotionally with customers – a key driver for success. In a digital world, tactile, physical moments are Read more

Delight on the doorstep

In a world changed by the Covid-19 pandemic, our mailboxes have become the new retail experience. And that provides numerous opportunities for brands to broaden their appeal.

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Marketing in a recession

The argument has long been made for why brands must market their way through a downturn. Now they need to know where to place budget and how to ensure their strategy is fitting for the conditions.

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