Marketing in a recession

The argument has long been made for why brands must market their way through a downturn. Now they need to know where to place budget and how to ensure their strategy is fitting for the conditions.

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Brand news this week: IKEA, Desigual, and ASDA

Every week sees new brand movements. But who’s getting it right? Who’s getting it wrong? Which brand is one to watch and who should be worrying? Our round up this week on the latest includes updates from IKEA, Desigual, and ASDA. We’ll let you decide which brand sits where. 

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International Women’s Day

To mark International Women’s Day, We Are The City spoke to women from all backgrounds, ethnicity and ages to find out what International Women’s Day means to them.

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Why challenger banks face more than a PR crisis

When Revolut launched in 2015, it had modest ambitions “to turn the financial banking sector on its head”. Founder Nikolay Storonsky was going to “democratise personal finance” in no time at all. It’s a far shout from the accusations of money laundering, plagiarism, data fabrication and cultivating an exploitative workplace culture that Revolut today faces, just four Read more

Behind the Work: M&S Plant Kitchen

Following the launch of our branding for new plant-based range at M&S, Plant Kitchen, we caught up with Coley Porter Bell Creative Director Steve Irvine to find out more about the work. What inspired the idea for Plant Kitchen's design? M&S came to us with a brief to create a new vegan range to launch in January. Working in sprints, we Read more

Inside the WPP Adobe Designathon

By Ben Gale, Junior Designer at Coley Porter Bell and winning team member WPP Adobe Designathon is a competition held within the WPP network, in partnership with Adobe, that aims to develop the skills of the creatives within the network, while simultaneously providing a platform for Adobe to gain vital feedback and understanding about its Read more

Coley Porter Bell Wins WPP Adobe Designathon

Last November the creative team at Coley Porter Bell couldn’t resist the opportunity to get involved with the WPP Adobe Designathon. The Designathon is a global competition designed to challenge WPP agencies to use Adobe XD and all its latest features to prototype a creative idea for an app, for a WPP client. Unilever, one Read more

Lick of paint not enough to save private banks

This article was originally posted on Professional Wealth Management.  Private banks may talk a good game about how they are transforming themselves, but most are really only repackaging existing services. A much more significant change is required, in areas such as ESG investing and in the digital arena, if they are to engage with a new Read more

New Coley Porter Bell brand identity

Jim, Colin, and Sally who founded our agency in 1978 and gave their names, Coley, Porter and Bell, were a force to be reckoned with. They believed in collaboration and ideas driven design, and recognised their role was to create opportunity and value for brands. Over the last 40 years with these principles close to our heart, we have helped many famous Read more

Brexit: A new dawn for British wine

Vicky Bullen, CEO of brand strategy agency Coley Porter Bell, discusses the growth of the UK wine market and how Brexit will affect what's available to the consumer. Propose at a dinner party that the UK is famous for wine and one will be met with disingenuity. Famously good at drinking, importing and selling the Read more

Cultivating brand advantage for CDMOs

Planning Partner, Joel Biswas from branding agency, Coley Porter Bell discusses tackling the perennial challenge of innovation in the pharmaceutical industry. According to some estimates, the rate of failure in the drug manufacturing sector is as high as 97%. For the rare examples of clinical success, it can take 12 years and cost as much Read more

Helping M&S unleash the power of plant-based nutrition

Marks & Spencer has launched its new nationwide product range, ‘Plant Kitchen’ which positions the M&S brand as ready for tomorrow’s diet-conscious customers looking for alternative, healthy food. The ‘Plant Kitchen’ product range’s packaging was designed by global design agency, Coley Porter Bell, and helps unleash the power of plant-based nutrition. The stylish, vibrant ‘street food’ Read more
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