More brands are turning to purpose these days to give their organisations direction and create a deeper connection with their clients – and wealth management is no exception.

In a world changed by the Covid-19 pandemic, our mailboxes have become the new retail experience. And that provides numerous opportunities for brands to broaden their appeal.

Our Executive Creative Director looks at the Finance industry and what brands in this area need to move towards in order to capture the next generation.

The argument has long been made for why brands must market their way through a downturn. Now they need to know where to place budget and how to ensure their strategy is fitting for the conditions.

Week nine of lockdown and the nation is adapting to the restrictions and limitations currently affecting life in Britain.

Whilst some brand activities are more tactical, it’s good to see others being quick to show they really understand what consumers are needing right now.

Today, change is not just a constant but an ever-increasing normality, and the most successful brands are using it to their advantage.

Our CEO Vicky Bullen featured in The Drum magazine recently, talking about why neuroscience was at the root of why people disliked Snap’s latest logo update.

Our CEO Vicky Bullen talks to Utility Week about how brand will be all-important to the big six companies wishing to hold on to their market share in the digital-first world of automatic switching.

Originally posted in The Drum, Joel Biswas talks about why PR is not the only problem Revolut have.

Our Planning Director, John Clark, recently wrote an article for Professional Wealth Management on Private banks that may talk a good game about transforming themselves, but are really only repackaging existing services.