Brand identity
Craft a unique visual identity with ownable equities including the logo, colour palette, typography, photography, illustration and icons that enable your brand to create distinctive, immersive and engaging experiences.
Design systems
Using combinations of the core brand identity elements to develop brand identity driven systems and communications.
Packaging design
Use proven proprietary tools to blend scientific, strategic, creative and functional considerations to design the graphics, structure and communications for packaging.
Naming
Blend strategic rigour and creativity, combined with trademark availability, linguistics and cultural considerations, to generate an ownable name that captures the spirit and strategy of your brand.
Verbal identity
Create a distinct tone of voice, audience-specific messaging, taglines and and manifestos to uniquely express the brand across internal and external communications.
Innovation
Take an agile outside-in and inside-out approach to uncover opportunities and develop new products, services and offerings.
Brand experience
Define the principles that shape all your brand experiences whether physical, digital or human.
Sound design
Define the role sound plays for your brand and build a roadmap for creating mnemonics, music, interactions and atmospheric sound libraries.
Motion design
Creating behaviours, movements and interactions for brand identity equities to deliver integrated, brand defining motion techniques.
User experience
Defining a user’s interaction with a brand, its services and digital products to meet the exact needs of the customer, using experience principles true to the brand.
Digital design
From brand expression for digital experiences, to deep user journeys and the creation of UI kits and component libraries, all expressed through the lens of the brand.
Brand Performance
Using data and analytics to enable objective decision making about strategic and creative options