Boots
Refreshing brand identity to modernise UK health and beauty retail
Translate your strategic vision into high-impact, sensory assets that capture human hearts and minds.
Strategy without emotional execution is invisible. In an era where automated creation often overpowers real human creativity, we combine high-level human craft with cutting-edge AI tools to design sensory-rich, highly memorable brand identities. Our Immersive Design philosophy goes beyond the logo, engaging audiences across all physical and digital touchpoints to build permanent brand equity.
Physical and digital manifestations of your Unordinary Idea
We translate your strategic purpose into distinctive visual identities, logos, and custom typographies that communicate your brand’s unique Unordinary Idea instantly to consumers. We successfully proved this with the comprehensive Boots Rebrand liberating their cursive logo, ensuring digital accessibility, and modernizing a 170-year-old icon.
Identity systems to create cohesion across the brand’s world as you can see in our rebrand for Cargill where we answered their challenge of becoming one Cargill with an identity system with just the right amount of fix and flex.
Multisensory assets (Sonic, Motion, and Spatial Design)
To craft emotional, high-recall interactions that make your brand feel alive in our digital-first, conversational world. Our approach to sensory assets is detailed in our design manifesto, “The Creative Revolution & Sensory Integration”.
Conscious, sustainable packaging design
To capture attention on-shelf and online, elevating customer experience while minimizing carbon footprints.
Our approach
Design the immersive system
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We build out visual, behavioural, and sensory assets using human craft powered by AI, ensuring your assets remain highly defensible. We used this multi-dimensional approach to design the Tesco Finest Tea range partnering with global illustrators to build packaging with distinct visual destinations.
Develop the verbal identity
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We craft unforgettable brand names, brand voices, and messaging frameworks that capture your true cultural purpose and express your Unordinary Idea
Engage the senses
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We integrate motion design, sonic branding, and physical space principles to create fully integrated touchpoints. Our work on Brambles and CHEP shows how we used motion to dramatize the unordinary brand idea of The Living Network
Is this creative phase right for you?
Our visual identity feels outdated or lost online.
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We create modern design systems that transition seamlessly from physical packaging to digital mobile screens.
How do we use AI in design responsibly?
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As discussed in our Campaign article “Navigating the creative revolution: how brands can thrive as creation overtakes creativity” by James Ramsdem” we blend human conceptual leaps with AI generation to design at speed without losing artistic depth.
Does our typography actually drive recognition?
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We design custom fonts that build immediate emotional connection and are unique to your brand. Our Boots rebrand involved developing a custom font for the Boots brand, creating a new distinctive asset.
