Bringing back La Belle Epoque.
Perrier-Jouët needed to rediscover their distinctive house style.
Perrier-Jouët has a very distinctive history and style. But as a brand it lacked clarity and consistency, especially across international markets. We immersed ourselves in its history and developed a series of brand principles – allure, craftsmanship and Art Nouveau – which distilled the spirit of the maison. With these we created a brand world to inspire collaborators and local markets to express the essence of the brand with consistent flair and creativity at every touch point, everywhere in the world. We also redesigned the entire portfolio injecting elegance, artistry and luxury detailing.
The brand has been growing two and a half times faster than the champagne category.
Strategy and Positioning
Innovation and NPD