Taking Michelin-food
magic out of the box

Brand Identity

Motion Principles

Brand Strategy

Naming

Verbal Identity

Brand Guidelines

Turning ordinary
home-dinners into extraordinary moments of delight

The pandemic presented Michelin Chef Robert Thomson the opportunity to pivot his traditional restaurant business based on the Isle of Wight, to premium meal kits distributed across the nation. And to support the expansion, we gave the brand a new identity that reflects the exceptional quality of food as well as the expertise and passion that goes into each box.