Brand Strategy and Packaging Design for Tesco Finest | Coley Porter Bell

Tesco Finest, Exclusively for Everyone.

Packaging Design

Brand Strategy

Brand Guidelines

Celebrating every detail to uplift the everyday​

Tesco’s Finest range had lost its place in people’s lives. A ‘sea of silver’ whose premium codes were constrictive and outdated. Inspired by the brand’s promise Every Little Helps, we created a new design strategy and packaging to ‘celebrate every detail’ that makes each product delicious and special. Details that help elevate everyday moments and make premium democratic.​

From special product varieties, expertly sourced​.

To mouth-watering ingredients perfectly combined to create the most indulging treat-moment.

Our flexible approach heroes the products’ magic.​

Elevating collaborations with renowned producers, allowing Finest to showcase its role as expert and eclectic curator.

Our distinctive design system unifies and supports storytelling across over 1000 products.​