How we unearthed a story as rich as the soil it springs from
Tesco’s Finest range had lost its place in people’s lives. A ‘sea of silver’ whose premium codes were constrictive and outdated. Inspired by the brand’s promise Every Little Helps, we created a new design strategy and packaging to ‘celebrate every detail’ that makes each product delicious and special. Details that help elevate everyday moments and make premium democratic.