Inspired by Italian artistry - Müller Light Amore | Coley Porter Bell

Inspired by Italian artistry – Müller Light Amore

Packaging Design

Brand Strategy

Delivering growth for Müller in premium desserts

Müller knew that we all crave the moment of me time and indulgence that a creamy dessert can deliver, but that many of us resist for fear of fat and calories. Our task was to help Müller find the right way to communicate a new fat free super creamy yogurt to deliver guilt free pleasure.

The super creamy yogurt sector continues to grow and our Müllerlight Amore range allows health conscious consumers to buy into this without worrying about high fat and calories. Coley Porter Bell has delivered a beautiful, luxurious design which allows our customers to tap into a little moment of luxury.

Michael Inpong, CMO Müller, UK & Ireland