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Sound is often an underleveraged asset in a brands identity system. Either the identity was created at a time when sound wasn’t considered, or its been added on as an afterthought – or even completely overlooked.

But leveraged properly, sound can play a key strategic role for your brand. In our workshop we’ll:

• Understand where your brand is today and where opportunities lie going forward, as it relates to sound

• Audit the sound assets your brand has, understanding the nature and role of the assets

• Bring these together to understand where there’s opportunity for sound to play for your brand, whether better leveraging existing assets, evolving assets or filling crucial gaps

Through the workshop we’ll also share best practice and inspiration from other brands. And you’ll leave the day with a better understanding of the potential of sound for your brand and a roadmap to help deliver it.