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Branding

As featured in The Drum: Cracker Barrel modernized with scant respect for the original (and beloved) branding

Branding

As featured in Raconteur: From on-trend to outdated: charting the decline and fall of Claire’s Accessories

Brand

As featured in Adweek: Cable Hangs in the Balance of Warner Bros. Discovery’s Split

Branding

As featured in Campaign: Will DeepSeek change the game in AI branding?

Branding

As featured in FMCG CEO: Simplify to amplify

Brand

As Featued in Campaign: Why mascots still have brand magic

Brand strategy

As featured in MediaPost: Lean In Or Luck Out: Why Brands Need To Appeal To America’s Over-50s

Branding

The Immersive Makers: Episode 2 – Nick Whitmore, Toy Sculptor

Branding

As featured in Retail Touchpoints The Opportunity for Healthy Private-Label Ranges

Brand strategy

Getting to know… Michela Graci, Strategy Partner

Brand identity

Building trajectory from a powerful legacy

Brand building

The Immersive Makers: Episode 1 – Sarah McCartney, Perfumer

Brand strategy

As featured in Campaign: What brands need to know about dupe culture