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As featured in The Drum: Cracker Barrel modernized with scant respect for the original (and beloved) branding

Branding

As featured in Raconteur: From on-trend to outdated: charting the decline and fall of Claire’s Accessories

Brand

As featured in Adweek: Cable Hangs in the Balance of Warner Bros. Discovery’s Split

Branding

As featured in Campaign: Will DeepSeek change the game in AI branding?

Branding

As featured in FMCG CEO: Simplify to amplify

Camera shutter on a sci-fi looking background with random icons in hexagons

Brand

Branding And Brand Management In A Post-Digital World

A laptop with a supermarket trolley inside. In the background is actual supermarket aisles

Brand

How to make your brand’s packaging stand out in online stores

Brand

Brand Makeovers: Jenn Szekely On 5 Things You Should Do To Upgrade and Re-Energize Your Brand and Image

Inside a glossier store with an assortment of flowers, mirrors and makeup placed on a white table

Brand for digital transformation

Achieving brand consistency in an omnichannel world

Brand purpose

No longer just a label: the importance of sustainability to brands

Flawsome - 2 posters placed on a yellow background. Both show a bottle of juice with a slogan, the first says 'From wonky to wonderful', the second says 'From discarded to delicious'

Brand purpose

Sustainable Thinking Applied: 10 Brands We Celebrate

A set of gold scales with no weights on either platform

Brand

What AOL got right and wrong

Co-branding

The Gucci Balenciaga debate