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When Disruption Becomes the Establishment: The Brand Lessons from BrewDog

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As featured in The Drum: Cracker Barrel Rebranding & Modernization

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As featured in Raconteur: Claire’s Accessories Brand Decline Analysis

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As featured in Adweek: Cable Hangs in the Balance of Warner Bros. Discovery’s Split

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As featured in Campaign: Will DeepSeek change the game in AI branding?

Inside News Opinion Unordinary Ideas

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Unordinary Ideas

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Brands Tapping into the Wellness Economy

A collection of pantry supplies like chickpeas and penne inside of dropper containers.

Opinion

Future of Packaging Trends

Camera shutter on a sci-fi looking background with random icons in hexagons

Opinion

Post-Digital World: Branding & Brand Management

A laptop with a supermarket trolley inside. In the background is actual supermarket aisles

Opinion

Standing Out: Online Packaging for Brands

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Brand Makeovers: 5 Tips to Upgrade & Re-Energize Your Brand

Inside a glossier store with an assortment of flowers, mirrors and makeup placed on a white table

Opinion

Brand Consistency in Omnichannel World

Opinion

Sustainability’s Importance for Brands

Flawsome - 2 posters placed on a yellow background. Both show a bottle of juice with a slogan, the first says 'From wonky to wonderful', the second says 'From discarded to delicious'

Opinion

Sustainable Thinking: 10 Brands We Celebrate