Health and Wellness Day

Small talk in the office consists of two topics; the weather, and how tired we are. From sleeping badly to non-stop meetings, our brains never seem to get the break they need.

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So who needs ethics in a “post Co-op Bank” world?

Branding, first and foremost, is about trust. Brands exist because humans find it easier to commit themselves to entities that they’re familiar with and that they trust will deliver. Brands are a shortcut to a quick decision. Few things are more stressful than having to make choices, so anything that can help us decide quicker earns a favoured place in our day to day life.

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