Through their Made Accessible Initiative, they worked with the Casa Colina Institute to test how easy their products are to use for people with limited mobility in their hands and arms. The insights they found led to simple but powerful changes – like matte finishes for better grip, rounded shapes, easy-open caps and applicators that don’t need much pressure.
The brand has also just launched their first fragrance, and they carried their inclusive thinking into the bottle design. With input from hand therapists and packaging engineers, they created an oversized pump that can be pressed with a palm, multiple fingers, or even the forearm, making it much easier for people with dexterity or mobility challenges to use.
In an industry where packaging often puts looks before function, Rare Beauty’s combines thoughtful design with inclusivity. Plus they’ve committed to sharing what they have learned so that other brands can follow. It’s a great reminder that accessibility can be both innovative and brand-defining.
