Archive for May, 2020

Marketing in a recession

The argument has long been made for why brands must market their way through a downturn. Now they need to know where to place budget and how to ensure their strategy is fitting for the conditions.

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The endurance of luxury in lockdown

Week nine of lockdown and the nation is adapting to the restrictions and limitations currently affecting life in Britain.

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Little rays of sunshine

Whilst some brand activities are more tactical, it’s good to see others being quick to show they really understand what consumers are needing right now.

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