Premium Gin Naming Concept and Packaging Design | Coley Porter Bell

A gin from Tesco Finest demands a great story, beautifully told


Packaging Design

The Molodist - A bottle of London dry gin on a stack of music sheets

How we helped Tesco create a new gin with clout

When Tesco wanted to create an own label premium gin, their challenge was being credible amongst growing competition from both new and established brands. We helped them uncover a beautiful story at the heart of their product, and express it in an unforgettable way.

The melodist - Label with plants and a list of ingredients displayed as a music sheet.