Brand Strategy and Identity for Iconic British Institution The Post Office | Coley Porter Bell

Refreshing a brand at the heart of every community, the Post Office

Brand Strategy

Brand Identity

Verbal Identity

Brand Guidelines

Taking the Post Office from forgotten to local hero

Despite 375 years’ service, Post Office had lost its emotional connection with Britons and was fading into the background. We gave the brand a bold new identity that celebrates this beating heart of our communities. An identity to make us fall in love with this British icon again, and give it the recognition it deserves.

A British postbox with a sign on top saying 'post office' with an arrow pointing left - likely pointing to a post office
2 Post office employees wearing red jumpers on a red background
The postoffice - mobile website displayed on a smartphone and the desktop website being displayed on a computer monitor.
We’ve had superb feedback from our Postmasters. They think its fresh and modern whilst nodding to our heritage.

Simon Marshall, Head of Brand, Post Office

The words 'friendly emotive unique' written on a red background
Post office - brand guidelines