James leads our creative vision. He inspires us all to use creativity to help our clients achieve extraordinary success. He is expert in brand design, architecture, guardianship and engagement and likes to invent new ways to evolve brands with technology. Over a 25 year career, he has worked on many famous brands including Lloyds Bank, Scottish Widows, Royal Mail, Aviva, Odeon, Premier Inn, Tesco, Mr. Kipling, Lonza and Aldo. Sector expertise includes travel, entertainment, beauty and retail. He has won numerous awards for brand design.