Jim, Colin, and Sally who founded our agency in 1978 and gave their names, Coley, Porter and Bell, were a force to be reckoned with. They believed in collaboration and ideas driven design, and recognised their role was to create opportunity and value for brands. Over the last 40 years with these principles close to our heart, we have helped many famous international brands deliver brand success by turning the changes and challenges they face into opportunities.
After 40 extraordinary years in design, now is the perfect time for us to update our logo to symbolise our refreshed outlook on the future, our own sense of momentum as we open our office in New York and to reflect our ambition to grow our business, our clients, our services and our people.
There are certain things you expect when any creative agency re-designs its logo, and these are to create something distinctive, striking, modern and with a story.To do this, we set out to modernise the look of our logotype, but to symbolise our new chapter by adapting the three founder’s names to three completely new words through the use of wordplay.
We created different combinations from other famous collaborative trios (like our founders) that achieve remarkable things together (e.g. Harry, Hermione and Ron), to capturing the extraordinary things we achieve with our clients in three words (not easy), to amusing well-known phrases and sayings we use every day. The final iteration celebrates and thanks the talented people who work in our business today
To add to the sense of craft and originality, our logotype was adapted from the typeface Montserrat and carefully crafted by the extraordinary typographer, Rob Clarke. We also designed a monogram version, specifically for use on social platforms. The result is a logo that not only symbolises our commitment to helping our clients create opportunity out of change and move their brands and their business forward, but also to moving our own brand forward as we step confidently into 2019.
Our new logo sits alongside an earlier evolution of changes to our colour palette, typeface, imagery and illustration style to complete the overhaul of our brand identity.
Vicky Bullen, CEO says “I instantly loved the idea and the new logotype the moment I saw it. I feel immensely proud of our agency as we celebrate our 40th year and now feel we have a brand identity that reflects our sense of ambition and excitement for the many years ahead.”
James Ramsden, ECD says “Designing a new logo and identity for your own agency is one of the toughest jobs to do. But what the team achieved has a fabulous sense of personality, playfulness and creativity at its heart, which is exactly what we set out to achieve with everything we design in our studio”.