Coley porter bell strategy strategic brand and design agency london neuroscience approach

We turn change into opportunity.

We apply creativity to help brands and businesses turn the challenge of change into a growth opportunity, whatever form that change takes.

This could be a change in structure through M&A activity and new organisational models, or adapting to new audiences to create a new positioning and maintain relevance in shifting cultures. It also applies when a brand is experiencing changing market conditions such as new geographies, competitors, segments, technologies and new business models.

Whatever the best response to those changing circumstance – whether changing your brands positioning and DNA, revising your architecture, changing a name, launching innovation or simply redesigning an identity – we help our clients respond swiftly, smartly and creatively.

Neuroscience brand identity branding and design agency coley porter bell london

We understand how people make decisions.

To turn that challenge of change into an opportunity for growth, it’s important to understand what lies at the heart of how people actually decode the world and make decisions about the businesses and brands in their lives – and how that sometimes differs from traditional marketing wisdom. So we’ve worked with experts to understand how learnings from neuroscience can be applied to brand creation and design.

Ryvita packaging brand and design agency london

Visual Planning™ makes it possible.

Successful brands need to first ‘seduce’ the instinctive and intuitive part of our brain (our ‘System 1’) and then ‘convince’ the more reflective ‘System 2’ part. To achieve this, we’ve blended established strategic methods, Design Thinking and practical learnings from neuroscience to create our proprietary Visual Planning™ approach to brand development. Based on agile visual thinking approaches, Visual Planning™ comprises a suite of tools that take you from understanding the market, through to brand design and testing; as well as a set of best practice ‘Rules of Thumb’. The process is fast, bespoke and collaborative. And it works; leading to richer brand ideas that perform better in the real world.