Adventures in modern cookery.
A century old, the Sharwood’s brand needed to engage a new generation of young, image-conscious consumers.
Sharwood’s is the UK’s leading brand in Asian cuisine, but they’re in a tough category. Modern consumers have eclectic tastes and increasingly seek out fashionable brands to match their personal style. We needed to move the brand on. Using Visual Planning™, we developed a new brand proposition about culinary adventures. We then created a visual identity to bring this idea to life, using vibrant colours and symbols evoking the allure of various parts of Asia. Sharwood’s have over 170 SKUs and continually bring new products to market, so we also needed to develop a comprehensive brand architecture. The new system we created makes it easy for shoppers to navigate the entire Sharwood’s range.
The new visual identity has been rolled out successfully across the UK and is part of the platform that has launched the brand internationally.
"The magic ingredient CPB has is the unique way it approaches briefing, which is its Visual Planning™ workshop."
Yilmaz Erceyes, Category Marketing Director, Savoury Meals at Premier Foods