global brand and design agency brand campaign identity RAF100 royal air force

The past, present and future.

The Royal Air Force celebrates its centenary in 2018. We were asked to develop a new ‘RAF100’ visual identity to commemorate a century of service and sacrifice, and inspire new recruits.

global brand and design agency brand campaign identity RAF100 royal air force

The RAF100 campaign needed to celebrate, commemorate, and inspire a new generation. Working closely with their team, we developed a visual identity that captures the confidence, vibrancy and energy of the modern RAF, and the pride we all share in its past. It draws inspiration from the iconic RAF roundel, and works across many applications. We also created new photography to bring the RAF’s past, present and future to vivid life.

The RAF100 identity will be everywhere in 2018, at airshows, flypasts, concerts and parades, charity events and commemoration services. We hope it encourages kids especially to give their lives a flying start.

"Coley Porter Bell instantly got to the core of what the RAF stands for."

Air Commodore Nigel Bradshaw, Head of Media & Communications at The Royal Air Force

global brand and design agency brand campaign identity RAF100 royal air force
global brand and design agency brand campaign identity RAF100 royal air force