How simple ideas can drive a whole organization.
Lonza Pharma & Biotech needed to become more customer-focused to compete. We developed a new brand that made the customer central and also positioned them as leaders in their industry.
Lonza Pharma & Biotech are a contract manufacturing organisation, they help drug companies make and commercialise innovative medicines. They don’t make medicines themselves, so strong partnerships are vital to their success. We created a new brand about partnership and innovation, including a new identity and employee engagement programme. We began by conducting research and workshops to refine the brand’s values, purpose and vision. We then built the new brand on two strategic pillars: next and together. Next is about shaping the future with innovation, and giving patients the hope of tomorrow – the overall purpose of the company. Together underlines the value they put on strong partnerships with their customers. We developed a complete brand world around these simple ideas. They are highly effective at engaging customers, energising staff and positioning Lonza Pharma & Biotech on the cutting edge of the industry.
They are now much closer to their goal of being the world’s leading solutions provider in the pharma and biotech industry.
Lonza Pharma & Biotech now have a powerful brand driving them forwards and can reach out to customers with confidence.
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Strategy and Positioning