Feeding kids’ imagination with natural goodness.
Jordans needed to launch a tasty, healthy cereal that kids would love and mums could trust.
The children’s cereal market is split between sugar-laden cereals that children love and healthier options that kids find bland and boring.
But ‘healthy’ does not have to be beige or boring. Through an immersive Visual Planning™ workshop, we generated a core design idea ‘feeding your imagination with natural goodness’ which brings together Jordans’ expertise in producing natural, great tasting cereal and their support of the countryside with children’s desire for adventure and increasing independence.
To appeal to the audience of 5-9 year olds, the pack introduces a gang of adorable but mischievous woodland characters who work together to get their paws on the delicious Grin-Ola. Each illustrated character has been given a rascally personality and a cheeky grin.
The new packs have just hit the shelves and have been extremely well received by the trade, enabling broad distribution.
Strategy and Positioning
Innovation and NPD