Capturing the signature expression of the Rioja region.

Dominio is the most premium wine in the Campo Viejo range, only produced when the conditions and ingredients are perfect for harvest. However, the existing packaging design felt disconnected from the Masterbrand.

Dominio is the most premium wine from Campo Viejo – it’s exclusive, and only created when the conditions and ingredients are absolutely perfect for harvest. Yet whilst the former design was distinctive, it felt disconnected to the others in the portfolio and lacked the expressive characteristics intrinsic to the brand.

To celebrate its charm, we crafted a simple yet bold bottle and gift box that visually expresses the story of the three sub-regions of Rioja and three iconic grape varietals – Tempranillo, Graciano and Mazuelo – coming together to form the ‘jewel’ of Campo Viejo. The warm earthy tones pay tribute to the intense flavour profile of Dominio de Campo Viejo and the images link directly to the domain, or dominio, from which it is sourced in Rioja.

The design is now perfectly balanced, like the wine, to better reflect the levels of passion, dedication and craftsmanship that go into its creating, appealing to both the seasoned and seasonal drinker.

The design is now perfectly balanced, like the wine, to better reflect the levels of passion, dedication and craftsmanship that go into its creating, appealing to both the seasoned and seasonal drinker.

Strategy and Positioning

Portfolio Architecture

Packaging Design

Brand Guidelines

Brand Guardianship