Uncorking the joys of Rioja.
The world of everyday wines constantly changes and is extremely competitive. To be a leading brand, Campo Viejo need to stay relevant all the time.
We’ve been Campo Viejo’s global brand guardians since 2014, partnering closely with them on projects across their portfolio. From launching new wines to developing limited editions and tactical initiatives, we work across packaging, merchandise and environments to bring their brand to life. Using Visual Planning™ to inspire more intuitive design, we look to match the artistry of the wines with our own blend of consumer insight, brand knowledge and a practical understanding of neuroscience to deliver results.
“We have been working with Coley Porter Bell for several years, and their creative and strategic inputs have been beneficial to the success of our brand. They have delivered beautiful, impactful designs for bottles, gift packs and POS. All of them have allowed us to better engage with consumers around the globe and continue to be at the forefront of the Rioja category worldwide.”
– Patricia Cardoso, Pernod Ricard Winemakers
Since our partnership with Campo Viejo began, the brand has continued to grow. It is now the world’s biggest selling Rioja wine brand.
Strategy and Positioning