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The Sweet Smell of Global Success

We’ve been Comfort’s Global Strategic design partner since 2005, partnering with the team at Unilever to help it grow into a billion Euro brand.

The past decade has been an exciting one, encompassing a full range of brand strategy and development projects across Europe, Middle East, Africa, Asia and Latin America.

From new product development to taking the brand to new formats and categories. From packaging and brand architecture to keeping the brand’s identity current.

We’ve loved every moment, and look forward to whatever the next decade brings. Longevity is a testament to the value of this deep relationship with Unilever.


Yves Geisenberger, Global VP Fabric Conditioners at Unilever best sums up how we’ve helped Comfort stand out time after time:

"Coley Porter Bell has worked with Unilever for 10 years on Comfort. In that time they have been committed strategic and creative partners. Their strength lies in their in-depth knowledge of our brand, their ability to challenge and add value to our thinking, and their strong creative offer in developing identity and packaging solutions that bring the brand to life."