This was originally published in FMCG CEO Magazine.
Coley Porter Bell’s CEO, Vicky Bullen, discusses the growth of the UK wine market and how Brexit will affect what’s available to the consumer.
Propose at a dinner party that the UK is famous for wine and one will be met with disingenuity. Famously good at drinking, importing and selling the stuff, perhaps. But to quote Peter Ustinov: “I imagine hell like this: Italian punctuality, German humour and English wine.”
While the former two stereotypes will likely never change, English wine has grown up fast, from passable to drinkable to excellent in but two decades.
Read more in the original article here.