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Welcome to our page of perspectives where you can read or download our most recent thinking and insights on our client sectors.
Please contact hello@cpb.co.uk for any archived issues.

Ltd Edition's: Comments by our Managing Partner

Ltd Edition's: Comments by our Managing Partner

Glad to be Grey: Comments by our ECD

Glad to be Grey: Comments by our ECD

Marketing to Millennials. Top 10 Tips

Marketing to Millennials. Top 10 Tips

Retail Series, Issue 3: Services and People

Retail Series, Issue 3: Services and People

Seduce the subconscious, convince the conscious

Seduce the subconscious, convince the conscious

M&A Report

M&A Report

Authenticity in Branding

Authenticity in Branding

Has business gone soft?

Has business gone soft?

Retail Series, Issue 2: Customer Experience

Retail Series, Issue 2: Customer Experience

Travel Branding

Travel Branding

Retail Series, Issue 1: Own Label

Retail Series, Issue 1: Own Label

Visual Futures 2013: Eureka!

Visual Futures 2013: Eureka!

DSM Case Study

DSM Case Study

Beautiful Facts

Beautiful Facts

Innovation Reports

 

Alcoholic Drinks (Q2 2014)

Alcoholic Drinks (Q2 2014)

Alcoholic Drinks (Q1 2014)

Alcoholic Drinks (Q1 2014)

Snacking (Q1 2014)

Snacking (Q1 2014)

Soft Drinks (Q4 2013)

Soft Drinks (Q4 2013)

Personal Care (Q4 2013)

Personal Care (Q4 2013)

Oral Care (Q2 2013)

Oral Care (Q2 2013)